Circular fashion trends in jewellery in 2024

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The year 2024 marked a turning point in the world of jewelleryCircular fashion has become a real phenomenon. More than just a fad, this movement reflects a global awareness of the need to consume responsibly, without sacrificing elegance and luxury. A look back at the major circular fashion trends in 2024 that have redefined the industry and continue to pave the way for a more sustainable future.

Second hand BZero1 Bulgari bracelet : Authenticated jewel - circular fashion trends in 2024

1. The rise of second-hand jewellery

Second-hand jewellery enjoyed a meteoric rise in popularity in 2024. The purchase of iconic pieces signed Cartier, Van Cleef & Arpels or Boucheron has been democratised, supported by specialised platforms such as our website weprecious. Consumers are now looking to invest in timeless jewellery in excellent condition, while reducing their environmental impact. This trend is based on three key points:

  • Recovering noble materials that have already been extracted, thereby limiting mining.
  • The charm of unique pieces that tell a story.
  • The opportunity to acquire iconic jewellery at attractive prices.

2. Transformed jewellery: giving new life to the old

In 2024, the customisation and transformation of antique jewellery gained ground. Rather than selling inherited or old-fashioned pieces, many have opted to transform them into contemporary jewellery. Jewellery workshops have responded to this growing demand by offering redesign services:

  • Transform a vintage ring into a modern necklace.
  • Combine several pieces of antique jewellery into a single piece.
  • Add gems or personalised engravings to combine heritage and modernity.

This movement has made it possible to reconcile sentimental attachment and circular fashion, while reducing waste.

3. The rise of recycled materials

In 2024, the major jewellery houses stepped up their use of recycled materials. Gold, silver and even precious stones from unused jewellery were incorporated into new creations. Circular fashion trends in 2024 also saw the emergence of bold initiatives, such as :

  • The use of recycled diamonds, guaranteeing traceability and reducing the carbon footprint.
  • Ethical partnerships between luxury brands and companies specialising in recycling precious metals.

This responsible choice has not only won over consumers, it has also strengthened the transparency and sustainable image of the brands.

4. Renting luxury jewellery: à la carte luxury

Renting luxury jewellery has become an essential trend in 2024. This concept has won over customers who want to wear exceptional pieces without committing to a permanent purchase.

The advantages of this trend are numerous: the'access to iconic jewellery for special occasions; a circular business model that encourages reuse and reduces waste; and a financially accessible alternative for high-end jewellery lovers.

What's more, this practice is environmentally friendly, as it encourages the re-use of existing parts.

5. Transparency as an essential standard

In 2024, consumers demanded greater transparency from brands. They are no longer content to simply buy a piece of jewellery, they want to know its history. In concrete terms, buyers are asking questions about the oThe Group's environmental policy focuses on the production of gold and precious stones, the conditions under which they are produced, and compliance with environmental standards during production. Labels such as Fairmined and the Responsible Jewellery Council (RJC) have also grown in importance in the market. This quest for transparency is in line with the fundamental values of circular fashion and is pushing brands to adopt more sustainable practices.

6. Modular jewellery: towards evolutionary jewellery

Finally, 2024 saw the emergence of modular jewellery. These ingenious creations allow a piece of jewellery to be worn in several ways, encouraging more rational consumption. A chain, for example, can become a bracelet or short necklace, or a ring can be transformed into a pendant. These multifunctional designs have won over customers looking for practicality and longevity.

The circular fashion trends in 2024 have firmly established the jewellery into a new era. Buying second-hand, using recycled materials, customising and renting are all practices that have redefined the way we consume luxury jewellery.

As the year draws to a close, it's clear that circular fashion in jewellery will continue to flourish, combining elegance, responsibility and innovation. What does 2025 hold in store? One thing is certain: the commitment to more sustainable jewellery will remain at the heart of our concerns.

You too can adopt the second-hand jewellery and make a committed choice. Wear jewellery with a story, and write the next chapter.

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Posted in Bijoux for ever: sustainability and circularity.
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