Updating…
Register
RECEIVE €50
on your first purchase
on your first purchase
Lelease us your email to receive our news :
We offer you 50 on your 1st order*.
*Offer not cumulative and valid on your first order over €500. You agree to receive nour news by email and accept our Terms and conditions of use.
The History of the Louis Vuitton monogram: From heritage to icon
The monogram Louis Vuitton is much more than just a motif. It is the symbol of an iconic brand that has stood the test of time while retaining its prestige and elegance. To understand the importance of this motif in the world of luxury, immerse yourself in the history of the Louis Vuitton monogram.
Origins of the monogram
The story of the Louis Vuitton monogram began in 1854, when Louis Vuitton founded his leather goods company in Paris. The brand quickly made a name for itself with its quality travel trunksdesigned to meet the needs of the world's elite. At this time, transport by boat and train was becoming increasingly common, and travellers were looking for luggage that could both practical and elegant.
In 1896, Georges Vuitton, son of Louis Vuitton, decided to create a distinctive design for protect the company's creations against counterfeiting. He drew inspiration from the aesthetic trends of the time, particularly Art Nouveau, to design the famous monogram. This unique motif consists of the initials "LV" intertwined with flowers and geometric shapes. The monogram was quickly adopted as a symbol of the brand's elegance and unrivalled quality.
Evolution of the Louis Vuitton monogram
Over the decades, the Louis Vuitton monogram has become an instantly recognisable trademark throughout the world. It is used on a variety of products, from handbags and luggage to accessories and clothing. Visit a constantly reinventing motifwhile remaining faithful to its original design.
In the 1960s and 1970s, the monogram became increasingly popular thanks to the rise of ready-to-wear clothing and celebrity interest in the brand. Fashion and film icons such asAudrey Hepburn and Jackie KennedyLouis Vuitton bags, further enhancing the prestige of the monogram.
The Louis Vuitton monogram today
Today, the Louis Vuitton monogram continues to reign supreme in the world of fashion and luxury. The fashion house's artistic directors, from Marc Jacobs to Nicolas Ghesquière, have reinterpreted the motif in innovative ways, while respecting its heritage. They have collaborated with renowned artists and designers, such as Takashi Murakami and Jeff Koons, to create limited edition collections that celebrate the monogram in a bold, contemporary way.
The Louis Vuitton monogram is also a symbol of sustainability and innovation. The company is committed to using high quality materials and promoting sustainable practices. responsible manufacturing. Each piece adorned with the monogram is the result of expert craftsmanship, guaranteeing its longevity and value.
L'history of the Louis Vuitton monogram is that of a motif that has become an icon, representing elegance, luxury and innovation. Since its creation in 1896, it has stood the test of time while remaining a timeless symbol of prestige. Today, it continues to captivate fashion and luxury enthusiasts around the world, cementing the reputation of Louis Vuitton as one of the most influential and respected houses in the industry.
Discover our iconic pieces highlighting the history of the famous Louis Vuitton monogram while supporting the enduring value of the iconic second-hand jewellery.
Louis Vuitton
Louis Vuitton LV Volt bracelet
Louis Vuitton
Louis Vuitton Empreinte ring, T59
Louis Vuitton
Louis Vuitton LV Volt ring, T58
Follow our news and behind-the-scenes on instagram @weprecious_en