7 steps to selling your branded jewellery second-hand

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Do you have jewellery from a major brand that you no longer wear? Cartier, Van Cleef & Arpels, Bulgari, Chanel, Poiray.... These brands guarantee that your jewellery will retain its true resale value over time. So go ahead and follow this guide, which will teach you how to sell your branded jewellery peacefully. 

Sell your branded jewellery second-hand

 

If they're safely tucked away in the boot and you're no longer thinking of wearing them or giving them as gifts, our advice: sell your branded jewellery and turn them into real money! There's nothing to stop you buying a new treasure second-hand that you'll want to wear more often once you've resold your jewellery.

Below is a simple and effective guide to sell your branded jewellery and take your first steps into the second-hand jewelleryYou can't go wrong:

1 - Before selling your branded jewellery: clean and prepare your jewellery

Before seducing your future buyers, your jewellery needs a little shine, otherwise you won't be able to sell your branded jewellery. Take a moment to gently clean them with a soft cloth and a suitable product. There's nothing like impeccable presentation to attract attention and sell your branded jewellery. You can also take a look at our guide to cleaning jewellery.

2 - Gather key information

Gather all the essential information about your jewellery. Brand, materials, year of purchase, general condition, presence of certificates of authenticity, original boxes and even a little story to tell if it's intriguing. The more you tell, the more valuable your jewellery will be in the eyes of buyers.

3 - Check the authenticity of the jewellery with an expert 

You have inherited this piece of jewellery or it was a gift, and you no longer have the boxes and certificates: don't hesitate to check its authenticity with a jewellery expert, who will be able to issue you with an expert's certificate and an appraisal of its value. resale price of your jewellery.

4 - Set a realistic price

Do a little price research. Look at the new price if the jewellery is still in the catalogue, and do some research on similar second-hand jewellery.

Don't be too greedy, even if your jewellery is as sparkling as a Christmas tree. Competitive prices will enable you to sell your branded jewellery fairly quickly.

To sell your branded jewellery at the best price, the right question to ask yourself is: how much would I be prepared to pay for it? The price should be significantly lower than new jewellery, but not too low, because your jewellery has value, especially if you've just had it checked by an expert.

5 - Capture the magic in photos

This is the most delicate stage in selling your branded jewellery: a picture is worth a thousand words, but a photo of your jewellery is worth even more! To make sure that the photos of your jewellery are irresistible, place your jewellery in a neutral place (wall and white table) and take shots from different angles, in good light, making sure that the markings are visible on certain photos. Show every detail, as if you were trying to seduce a jewellery inspector.

PS: make sure the photos are clear!

6 - Choose the right sales platform

The choice of platform is crucial when it comes to selling your branded jewellery. Auction house, local jeweller or second-hand platform: you have several options for selling your branded jewellery. Make a small comparison of prices and commissions before taking the plunge, and in all cases try to choose a professional you can trust. If you opt for a second-hand platform, make sure that the quality of the buyers allows you to sell without hassle. If possible, choose a a reputable platform specialising in the sale of second-hand branded jewellery who will carry out the necessary checks. Don't hesitate to explore several options before making your decision.

Whatever your choice, and particularly if you opt for an auction house or a local jeweller's, pay close attention to the commissions and prices charged. Some auction houses may levy substantial fees on the sale of your branded jewellery, which could reduce your winnings. Read the terms and conditions carefully.

7 - Keep an eye on potential buyers

Be on your guard against unscrupulous buyers and online scams. Check the identity of the buyer, avoid cash payments, favour secure platforms, and only send your jewellery live if you have received payment. Platforms generally act as intermediaries to hold your payment until the buyer has accepted the sale, to avoid disputes.

If you see the person for a hand-delivery, it is better to have a telephone conversation beforehand and to meet them in a neutral place and make the payment in situ.

Be responsive to questions from potential buyers and be patient. Rome wasn't built in a day, and if you're buy second-hand jewelleryYou would certainly take the time to make the best purchase and check the details carefully. Give your potential buyers time.

Would you rather entrust your jewellery to a professional who will take care of steps 3, 4, 5, 6 and 7 for you?

Selling jewellery with weprecious

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